Public Relations

The role of the club public relations committee is to develop and execute a plan to tell the public about Rotary and promote the club’s service projects and activities. The responsibilities of the club public relations committee, summarized below, are explained more fully in this chapter: • Develop committee goals to achieve the club’s public relations goals for the coming year. • Become familiar with RI public relations resources. • Create awareness of club activities and projects among club members, media, and the community. • Understand the components of public relations that will help you promote Rotary to the community. • Know Rotary’s key messages and be able to use them when speaking in public. • Work with the club membership committee to support their recruitment efforts.